Estée Lauder – Violet Underground Fall 2012 Collection

Estée Lauder’s Violet Underground showcases a gorgeous collection of voilet hues, just in time for the upcoming Fall season.

Introducing a new multi-dimensional, limited edition trend collection for 2012, Estée Lauder Pure Color Violet Underground.  Inspired by multiple cultures, styles and textures, this collection is the ultimate fusion of high style and street chic.  The makeup in Pure Color Violet Underground takes glam rock to a new dimension with a fantastical aesthetic revolution of deep, vibrant violet and fuchsia tones.

Estée Lauder translates the drama of underground style fused with the luxury of couture onto eyes and lips saturated in a jewel-toned palette.  Cognac and bordeaux combined with neon brights in scarlet and crimson create a mysterious palette rich in sensuality.  Pure Color Violet Underground uses contrasting high lacquered intensified pigments and matte hues to create rich dramatic dimension.  Together the strong pigments collide against a beautifully radiant satin complexion to give the overall look a modern yet dramatic high-fashion feel that any woman can try.

EYES ARE VEILED IN MYSTERY

The Pure Color Five Color EyeShadow Palette in Violet Underground is a mysteriously rich mix of deep violet, crimson and fuchsia grounded with a sensual pale pink and a powerful matte black shade at the center. The formula reaches new heights and textural dimension with an innovative ‘tribrid’ technology that allows for complete versatility with two finish options: apply wet for a vibrant-chrome charged flash of color or dry for a subtle shine finish. Combined with the exclusive True Vision Technology™, the high-definition color impact is amplified with a cyber-metallic finish that can create a range of daring looks.

NEW Pure Color Quick-Thick EyeLiner in Punker Black defines and lines eyes in a dramatic black ink. Blackened pigments glide on effortlessly with the easy-to-use marker-like tip. The precise application has the ability to transform a look from glamorous-chic with a thin line to punk-rock with a bold line in one dramatic stroke.

EYES

Pure Color Five Color EyeShadow Palette in Violet Underground $ 48.00

NEW Pure Color Quick-Thick EyeLiner in Punker Black $ 21.50

*Sumptuous Extreme Mascara in Extreme Black $ 25.00

LIPS

Pure Color Velvet Lipstick in Black Cassis $ 25.00

Pure Color Velvet Lipstick in Violet Crush $ 25.00

Pure Color Gloss in Chaotic Currant $ 22.50

Pure Color Gloss in Rebellious Violet $ 22.50

NAILS

Pure Color Nail Lacquer in Black Iris $ 20.00

*Denotes permanent product to the Estée Lauder line. All other products in collection are limited edition.

 

LIPS ARE DRENCHED IN OPULENCE

Pure Color Velvet Lipstick in Black Cassis and Violet Crush are plush shades of deep wine and violet in a matte finish. This non-drying, ultra creamy lipstick creates a bold statement in highly pigmented shades that add a pop of color and drama.Give lips an alternative crystal dimension with the Pure Color Gloss in Chaotic Currant and Rebellious Violet.

Deep plum wine and dazzling violet add an intense and vibrant burst of color with layers of crystal reflections that give an extraordinary impact.

NAILS COMPLETE THE BOLD LOOK

Complement vibrant-chrome eyes and deep plush lips with Pure Color Nail Lacquer in Black Iris. Inspired by punk-rock and high fashion, the deep hue reinvents black with an avant-garde violet twist. The rich combination drenches nails for a look that screams glam rock from head to toe.

Availability: The Pure Color Violet Underground Collection will be available beginning August 2012 for a limited time at select Estée Lauder Counters nationwide and www.esteelauder.com